Senior Executive – Google Campaign

Location: Mumbai

Department: Marketing

Position Title: Senior Executive – Google Campaign

Qualification: Bachelor’s degree in marketing, Business, or related field.

Experience: 5years

Job Description:

Position Overview: As a Google Campaign Manager, you will play a vital role in planning, executing,

and optimizing advertising campaigns across Google& 39;s platforms, including Google Ads, Google

Display Network, YouTube, and more. You will work closely with cross-functional teams to develop

and implement strategies that drive brand visibility, user engagement, and conversions.

Responsibilities:

1. Campaign Strategy and Planning:

 Collaborate with marketing teams, clients, and stakeholders to define campaign goals, target

audience, and KPIs.

 Develop comprehensive Google campaign strategies that align with business objectives and

leverage the strengths of various Google platforms.

2. Campaign Setup and Execution:

 Set up and configure campaigns, ad groups, keywords, and ad creatives on Google Ads.

 Create engaging ad copy, banners, and video content tailored to the specific platform

requirements.

 Implement tracking mechanisms for conversions, ensuring accurate performance

measurement.

3. Bid Management and Budget Allocation:

 Monitor campaign budgets and adjust bids to optimize performance and maximize ROI.

 Distribute budgets effectively across different campaigns and platforms based on

performance insights.

4. Keyword and Audience Research:

 Conduct thorough keyword research to identify relevant and high-performing keywords.

 Define and refine target audience segments based on demographics, interests, and

behaviour.

5. Ad Performance Optimization:

 Continuously monitor campaign performance metrics, such as CTR, conversion rates, and

quality scores.

 Identify trends, patterns, and areas for improvement, and adjust campaign settings

accordingly.

6. Creative Testing and Optimization:

 Plan and execute A/B tests for ad copy, visuals, and formats to enhance campaign

effectiveness.

 Analyse test results to inform creative optimization strategies.

7. Platform Diversity:

 Manage campaigns across various Google platforms, including Search, Display, YouTube,

and more.

 Tailor strategies and creatives to suit the unique characteristics of each platform.

8. Performance Reporting:

 Generate regular and ad-hoc performance reports for clients and internal teams.

 Present campaign insights, key metrics, and recommendations for improvement.

9. Staying Updated:

 Stay informed about the latest developments in Google’s advertising offerings and industry

trends.

 Recommend innovative strategies and approaches to maintain a competitive edge.

Qualifications:

 Bachelor’s degree in marketing, Advertising, Business, or related field (or equivalent

experience).

 Proven experience in managing and optimizing Google campaigns across multiple platforms.

 Familiarity with Google Ads, Google Display Network, YouTube Advertising, and related

tools.

 Strong analytical skills and ability to interpret campaign data to drive informed decisions.

 Excellent communication skills to collaborate with cross-functional teams and clients.

 Detail-oriented with a passion for staying up to date with the evolving digital landscape.

 Google Ads certifications and experience with data analysis tools are advantageous.

Preferred:

Certification in Google Ads or equivalent.

Experience in the healthcare industry is a plus.

What We Offer:

Competitive Salary and Bonus structure.

Opportunities for professional growth and development.

A vibrant and inclusive team environment.

Job Type: Full-time

Salary: ₹400,000.00 – ₹600,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 5 years (Required)

Work Location: In person

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