Headquartered in Bangalore, our client is a digital first non- judgemental healthcare brand that provides access to specialised primary care across skin, hair, sleep, sexual health, nutrition and fitness categories. This startup has brought the hospital right to the doorstep of customers thereby eliminating the pain & risk of going for regular hospital visits. They have a one-stop solution providing both doctor consultations services and products. Founded in 2020, the company is FSSAI approved and all the medicines are manufactured through FDA approved facilities. The doctors are registered with MCI (Medical Council of India), and the products are made from natural ingredients and hence safe to use.
This wellness platform is revolutionising primary health and wellness in India.
As a Content & Social Media Manager, you will be responsible for designing and implementing social media strategy to align with business goals.
What you will do:
- Performing research on current benchmark trends and audience preferences
- Setting specific objectives and reporting on ROI
- Generating, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
- Monitoring SEO and web traffic metrics
- Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicating with followers, responding to queries in a timely manner and monitoring customer reviews
- Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions
- Staying up-to-date with current technologies and trends in social media, design tools and applications
Desired Candidate Profile
What you need to have:
- Proven work experience as a Social Media Manager for a minimum of 3 years
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
