🏢 Company Overview:
Poppy Co is a creative and data-driven digital marketing company that helps brands enhance their online presence through strategic insights and social media intelligence. We combine creativity with analytics to deliver impactful results for our clients worldwide.
💼 Job Details:
- Employment type: Full Time
- Experience: 5 Years
- Salary: ₹45,000 – ₹60,000 monthly
- Location: Work For Home
- Work timing: 9:45 AM to 6:45 PM
- Working Days: 5 Days
- Education: Any Degree
📝 Job Description:
Poppy Co is looking for a talented Social Media Data Analyst who can analyze digital metrics, identify trends, and help optimize marketing campaigns. The ideal candidate will use data to uncover audience insights, improve engagement, and guide strategy decisions across various platforms like Instagram, Facebook, YouTube, and X (Twitter).
🔑 Key Responsibilities:
- Collect and analyze social media performance data from multiple platforms
- Monitor trends, engagement metrics, and campaign performance
- Prepare insightful reports and dashboards for clients and internal teams
- Identify patterns and actionable insights to improve campaign outcomes
- Collaborate with content creators, marketers, and designers
- Use analytics tools such as Google Analytics, Meta Insights, and Hootsuite
- Stay updated with social media trends, algorithms, and analytics techniques
🛠️ Required Skills & Qualifications:
- Strong analytical and numerical skills
- Experience with social media analytics tools (e.g., Sprout Social, Google Data Studio, etc.)
- Knowledge of Excel, Power BI, or Tableau for data visualization
- Excellent communication and reporting skills
- Ability to turn complex data into simple and actionable insights
- Bachelor’s degree in Marketing, Data Analytics, or a related field preferred
🌟 Benefits:
- Work with a dynamic and creative digital marketing team
- Opportunity to work remotely and manage your schedule
- Exposure to top brands and real-time campaign data
- Growth opportunities in digital analytics and marketing strategy
