- Employment type: Full Time
- Experience: 4+ years
- Salary: ₹50,000 – ₹60,000 monthly
- Location: Work For Home
- Work timing: 9:45 AM to 6:45 PM IST
- Working Days: 5 Days
- Education: Any Degree
Growth Strategy
• Plan and execute growth marketing strategies across digital channels (e.g., Meta, Google Ads, email).
• Define conversion funnels, user journeys, and KPIs to measure and improve effectiveness.
• Lead A/B testing and experimentation strategies to optimize conversion rates across: visuals, messaging, UX tweaks
• Develop design hypotheses and execute data-driven iterations
• Help define visual strategies for different user segments and funnels
• Work closely with stakeholders to maintain compliance standards, particularly in regulated industries like healthcare (e.g., HIPAA, GDPR).
• Coordinate with external CRO experts or partners as needed.
IDEALLY, YOU’LL HAVE:
• 4+ years in growth marketing, performance marketing, or user acquisitionideally in Healthtech, SaaS, or consumer apps.
• Proven track record in managing paid campaigns that generated measurable revenue growth.
• Hands-on experience using AI tools and prompts to accelerate marketing and creative tasks.
• Strong understanding of digital marketing principles, CRO, and user behavior.
• Experience running A/B tests and interpreting performance data.
• Familiarity with analytics platforms and marketing automation tools.
• Experience managing budgets and optimizing paid media spend across channels
Nice-to-Have:
• Experience working with designers on creative briefs and feedback.
• Familiarity with tools like Webflow, Unbounce, HubSpot.
• Basic understanding of SEO and content marketing strategies.
• Experience in regulated industries (especially healthcare).
Sora Union is committed to creating and fostering a diverse team. We encourage people from underrepresented backgrounds and all walks of life to apply. We are committed to providing reasonable accommodations to all applicants throughout the application process.
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