Responsibilities:
– Below are some of the responsibilities a Google Ads expert is expected to assume in their position:
– Manage all aspects of Google Ad campaigns
– Create and optimize ad campaigns and paid search landing pages
– Analyze and optimize ad campaigns to increase return on investment (ROI)
– Use Google Ads to drive a variety of online marketing campaigns
– Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
– Manage and optimize display campaigns across multiple devices
– Develop PPC strategies to increase online visibility
– Collaborate with a team of marketers, Google Ads specialists, and engineers
Job Qualifications and Skill Sets:
– Below are the qualifications expected of a Google Ads expert:
– A degree in digital marketing or a related business field
– In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
– An understanding of search engine optimization (SEO) and search engine marketing (SEM)
– Google Ads certification
– Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
