🏢 Company Overview:
Traya is a rapidly growing health and wellness brand that combines Ayurveda, Nutrition, and Dermatology to deliver personalized hair and health solutions. With a mission to empower individuals to take control of their wellness journey, Traya leverages data-driven insights and expert-backed treatments to create meaningful change in people’s lives.
💼 Job Details:
- Employment type: Full Time
- Experience: 7 to 8 Years
- Salary: ₹75,000 – ₹85,000 monthly
- Location: Work For Home
- Work timing: 9:45 AM to 6:45 PM
- Working Days: 5 Days
- Education: Any Degree
📝 Job Description:
Traya is looking for a creative and strategic Lead Content Writer to take charge of our content strategy and execution across multiple channels. The ideal candidate will have strong writing, editing, and storytelling skills, along with the ability to craft engaging content aligned with Traya’s brand voice. You’ll work closely with marketing, product, and design teams to produce high-quality, SEO-optimized, and conversion-driven content.
🔑 Key Responsibilities:
- Develop and lead Traya’s overall content strategy across blogs, social media, website, and email marketing.
- Write clear, engaging, and original content that reflects the brand’s tone and mission.
- Collaborate with the SEO and marketing teams to create keyword-focused content that drives traffic and engagement.
- Edit and proofread content to ensure consistency, grammar accuracy, and brand alignment.
- Manage and mentor a team of writers and freelancers to maintain high editorial standards.
- Create content calendars and manage deadlines for multiple content streams.
- Conduct research on industry trends, customer insights, and competitors to generate fresh ideas.
- Optimize existing content for better reach and performance.
🛠️ Required Skills & Qualifications:
- Proven experience (7 to 8 years) as a Content Writer, Copywriter, or Content Lead in a fast-paced environment.
- Excellent command of English with strong grammar, vocabulary, and storytelling abilities.
- Deep understanding of SEO writing principles, keyword research, and on-page optimization.
- Experience in creating long-form, short-form, and digital marketing content.
- Ability to manage a team of writers and coordinate with cross-functional departments.
- Familiarity with content management systems (CMS) such as WordPress or HubSpot.
- Strong attention to detail, time management, and creative problem-solving skills.
🌟 Benefits:
- Opportunity to lead creative direction at one of India’s fastest-growing wellness startups.
- Work in a supportive, collaborative, and innovative environment.
- Flexible working options (remote or hybrid).
- Exposure to cross-functional teams and data-driven marketing strategies.
- Professional growth and learning opportunities in content strategy and leadership.
