🏢 Company Overview:
Gesellschaft für Weiterbildung is a leading organization focused on professional development, digital transformation, and business growth strategies. The company empowers individuals and enterprises through innovative marketing, education, and technology-driven solutions. With a strong presence in digital learning and performance marketing, it is committed to driving measurable results and sustainable growth for its clients.
💼 Job Details:
- Employment type: Full Time
- Experience: 8 to 10 Yaers
- Salary: 9L to 13L Yearly
- Location: Remote
- Work timing: 9:45 AM to 6:45 PM
- Working Days: 5 Days
- Education: Any Degree
📝 Job Description:
Gesellschaft für Weiterbildung is seeking a highly analytical and results-oriented Performance Marketing Manager (Google Ads) to plan, execute, and optimize paid marketing campaigns. The ideal candidate will have deep expertise in Google Ads, data-driven decision-making, and performance analysis. You will be responsible for driving qualified traffic, increasing conversions, and achieving ROI targets through strategic digital marketing initiatives.
🔑 Key Responsibilities:
- Plan, execute, and manage Google Ads campaigns across Search, Display, YouTube, and Shopping networks
- Conduct keyword research, audience targeting, and ad copy optimization
- Monitor daily campaign performance, analyze data, and implement optimization strategies
- Manage ad budgets and ensure campaigns meet KPIs and ROI goals
- Collaborate with the creative and content teams to design compelling ad creatives and landing pages
- Track and report on key performance metrics and provide actionable insights
- Stay updated with the latest trends, tools, and algorithm changes in digital marketing
🛠️ Required Skills & Qualifications:
- Proven experience managing Google Ads and PPC campaigns
- Proficiency with Google Analytics, Google Tag Manager, and Google Merchant Center
- Strong understanding of CPC, CPA, CTR, ROAS, and conversion optimization
- Excellent analytical, reporting, and problem-solving skills
- Familiarity with Meta Ads, LinkedIn Ads, or other paid channels (preferred)
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
- Bachelor’s degree in Marketing, Business, or a related field
🌟 Benefits:
- Dynamic and growth-driven work culture
- Opportunity to work with international clients and marketing experts
- Continuous learning and professional development support
- Flexible work schedule and performance-based rewards
