Main Responsibilities
· Develop and implement SEO strategies to improve organic search rankings and maximize visibility across search engines.
· Conduct keyword research and analysis to guide content teams and optimize PPC campaigns.
· Optimize website content, landing pages, and paid search copy for SEO and PPC initiatives.
· Manage PPC campaigns on Google Ads, Bing Ads, and other platforms to achieve KPIs such as CTR, CPC, and conversion rates.
· Monitor and analyze campaign performance data using Google Analytics and other relevant tools.
· Provide recommendations and execute strategies for content development in coordination with SEO goals.
· Stay up-to-date with industry trends and best practices in SEO and PPC to maintain effective campaigns.
Requirements
· Bachelor’s degree in Marketing, Communications, or a related field is preferred.
· Hands-on experience managing PPC campaigns across Google Ads and Bing Ads, including campaign setup, optimization, and budget management.
· Familiarity with Google Analytics or similar analytics platforms to analyze and report on campaign performance metrics.
· Solid understanding of keyword research, SEO copywriting, and on-page/off-page SEO factors.
· Ability to analyze data and provide evidence-based recommendations for improving SEO and PPC performance.
· Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
· Ability to work independently and as part of a team in a fast-paced environment.
Problem-solving aptitude and attention to detail.
International Exposure or experience with MNCs is must
How to Apply:
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- Scroll down and press the Click Here button.
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