- Plan and execute all digital marketing strategy including SEO/SEM, marketing database, email, social media and campaign management for Tactic Solutions
- Responsible to generate the inbound lead for our IT services.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Skills:
- MARKETING STRATEGY
- SEO
- SMO
- DIGITAL MARKETING
- SOCIAL MEDIA
- MARKET RESEARCH
- SOCIAL STUDIES
- Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Website management using Google Webmaster & Analytics
- SEO, SEM, SMM activities including Blogs and articles
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Developing link building strategies
- Analysing keywords and SEO techniques used by competitors
- Compiling and presenting SEO guidelines
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Track important SEO metrics including organic traffic, conversion rates and time spent on page
- Report on performance metrics comparing them to our SEO goals and benchmarking data
- Follow SEO trends and stay up-to-date with new tools and practices
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