About DAT
DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day – customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information, see www.DAT.com/company.
The Opportunity – Paid Media Specialist – Google & Microsoft Ads
Please note that this role must overlap with Pacific Time hours (IST +12:30) due to the highly collaborative nature of the job. Typical hours are 7:30 pm – 4:30 am IST (7:00 am – 4:00 pm PT).
DAT Software and Analytics is looking for a Paid Media Specialist to join our incredible marketing team in Bengaluru .
We’re seeking a specialist primarily focused on our search, discovery, display, remarketing, video, and other Google and Microsoft-based campaigns. Candidates will have a passion for digital marketing and experience helping to manage our daily PPC campaigns across Google and Microsoft. Primary responsibilities include working with your US-based and India-based teams to manage the campaigns, budget schedules, bidding model recommendations, tracking conversions, and supporting marketing campaigns across the company. The Paid Search Specialist will report to the Paid Media Manager, also located in India. This is a highly focused role, working closely with the Paid Media team in India and the USA, marketing leaders, and campaign owners at all levels of the organization.
DAT SaaS products have been transforming the Trucking industry for decades; this is your chance to influence how that happens now and in the future.
Candidate profile
- Digital marketer with a proven track record of successfully managing sizeable US-based PPC budgets across both Google and Microsoft.
- Excellent analytical skills and business acumen.
- Excellent English communication and presentation skills.
- Experience working with global, preferably US-based teams.
- Proven ability in handling and prioritizing concurrent projects with attention to detail and accuracy.
What You’ll Do
- Maintain and grow DAT’s competitive advantage as the USA’s market leader in load board and trucking data analytics through ongoing PPC competitive analysis, testing, and optimization.
- This role will also prepare and present campaign performance reports to internal stakeholders. To accomplish these goals, you must have proven expertise and a dedication to the continued education of the comprehensive landscape of ad types across Google and Microsoft.
- Closely collaborate with the Paid Media Manager, paid media agencies, and the Paid Media team to ensure that PPC strategies, campaigns, budgets, and KPIs are managed effectively across all platforms.
- Google and Microsoft Ad Campaigns:
- Manage search, discovery, display, video, remarketing, PerformanceMax, and other campaigns.
- Handle budget schedules and bidding model recommendations.
- Monitor and optimize for conversions.
- Ensure that tracking and analytics are set up in the platforms you manage.
- Campaign Analysis and Reporting:
- Analyze campaign performance and landing page performance.
- Provide insights and recommendations for improvements.
- Collaboration and coordination with your teammate counterpart “Paid Media Specialist – App Ads & Paid Social.”
- Ensure all PPC campaign budgets and KPIs are managed effectively, from campaign strategy and setup all the way through to landing page performance, conversion rate optimization, and reporting.
- Update Google and PowerPoint presentations and other reporting needs to provide competitive and campaign insights to marketing management and segment stakeholders.
- Ability to share and provide cross-platform insights and learnings to leverage cross-platform synergies with paid social.
- Team Meetings and daily communications with the Paid Media Manager and other team members to ensure consistent messaging and strategy alignment.
The Skills You’ll Need
- A bachelor’s degree in marketing, information technology, or digital marketing.
- 3+ years of experience as a PPC digital marketer.
- Deep experience in Google Ads, and Microsoft Ads is required.
- Certification in Google Ads is preferred.
- A thorough working knowledge of demand-side platforms.
- A detailed understanding of practically applying PPC marketing principles.
- Data and web metrics analytical skills.
- Collaborative mindset and a team player.
- Passionate about marketing and search marketing.
- Driven to achieve results and make an impact.
- Experience with Google Analytics 4, and Google Tag Manager.
- Experience with Datorama, Tableau, or similar data visualization tools is preferred.
DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
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